Sunglasses
Around 1752, eyeglass designer James Ayscough introduced his spectacles with double-hinged side pieces. The lenses were made of tinted glass as well as clear. Ayscough felt that white glass created an offensive glaring light, that was bad to the eyes.
He advised the use of green and blue glasses. Ayscough glasses were the first sunglass like eyeglasses, but they were not made to shield the eyes from the sun, they corrected for vision problems.
In 1929, Sam Foster sold the first pair of Foster Grants (sunglasses) at the Woolworth on the Atlantic City Boardwalk. Foster started the Foster Grant Company in 1919.
Sunglasses became popular in the 1930s to the American public and in the 1960's Foster Grant became synonymous with sunglasses with the launch of the famous "Who's that behind those Foster Grants?" advertising campaign.
The campaign featured top celebrities of the time, including Sophia Loren, Anthony Quinn, Raquel Welch, Woody Allen. The current campaign was re-launched in 1998 featuring supermodel Cindy Crawford.
FosterGrant is not only one of the most famous brands in the US, with 97% awareness among adults 35+, it is also the #1 sunglass brand in America priced below $30, a category representing 85% of all sunglass units sold.
Edwin H. Land invented a cellophane-like polarizing filter, which he patented in 1929, and became the first modern filters to polarize light. Polarizing celluloid became the key element in polarizing sunglass lenses, the process reduces light glare.
In 1932, Land along with Harvard physics instructor, George Wheelwright III, founded the Land-Wheelwright Laboratories in Boston, where Land developed and began, in 1936, to use numerous types of Polaroid material in sunglasses and other optical devices.
In 1937, Land founded the Polaroid Corporation and began to use his filters in Polaroid sunglasses, glare-free automobile headlights and stereoscopic (3-D) photography. Land is best known for his invention and marketing of instant photography.
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Polaroid sports collection have a wide variety of innovative frame styles featuring high-tech and detailed designs. From aerodynamic wrap-arounds with adjustable temples, and wide base-curve frame construction, to sweat absorber inserts and no-slip-tips.
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Oakley Sunglasses – Find all Oakley Apparel and Oakley Watches at Oakley.com. Purchase directly from Oakley.com. This is the official Oakley website
SPY's styles are designed in California, genuinely hand-crafted in Italy, and undergo an elaborate manufacturing and quality control process. All SPY sunglass lenses, including the Clear Fade, protect your eyes 100% from UVA, UVB, and UVC rays. SPY's optically corrected ARC technology lenses are also hand-finished in Italy.